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Robin Rendle explores how emotional design impacts reader experience
October 10, 2015
#BOOKS, DESIGN, GRAPHIC DESIGN, OPINION, PUBLISHING, THINKING, TYPOGRAPHY TyParticle, Robin Rendle, Smashing magazine, Form V. Function, reader experience, Sytax, Visual language, TypographCommunity
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"Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.

In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things  —  we feel them instead.

Before this dialogue can take place however, the ideas of the author must be given shape. By examining the relationship between the form of the book and the information contained within, we can begin to understand how these visual and sensory components work, but it will also teach us how to create long-lasting emotional bonds that we’ll want to keep forever."

Read the full article A Craft Of Consequences: Reader, Writer And Emotional Design

on Smashing Magazine

Words by Robin Rendle

Above image via Robin Rendle 'Book Design and Emotional Information'

Newer:são outros quinhentos 500px letters by Rafael SerraOlder:Tripper Stencil Set by Underware
PostedOctober 10, 2015
AuthorNicole Phillips
CategoriesBOOKS, DESIGN, GRAPHIC DESIGN, OPINION, PUBLISHING, THINKING, TYPOGRAPHY
TagsTyParticle, Robin Rendle, Smashing magazine, Form V. Function, reader experience, Sytax, Visual language, TypographCommunity

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