When the Cooper Hewitt Smithsonian Design Museum reopened after three years of renovations, it launched a new identity designed by Pentagram. The branding exercise included a typeface and logo - in a fitting play to democratic design - the typeface is now available to download for free in different weights for unrestricted public use under the SIL Open Font License.
"The new typeface, Cooper Hewitt, is a contemporary sans serif, with characters composed of modified-geometric curves and arches. Initially commissioned by Pentagram to evolve his Polaris Condensed typeface, Chester Jenkins created a new digital form to support the newly transformed museum. “Developing this typeface specifically for Cooper Hewitt has been enormously gratifying,” said Jenkins. “Instead of building on the Polaris structures, I drew everything from scratch, using the existing forms as a rough guide for letter widths and master-stroke thicknesses.”