Are some fonts more believable than others? This collaborative experiment between documentary filmmaker Errol Morris and the New York times would suggest that Baskerville is the most trustworthy of typefaces... After polling 45,000 unsuspecting readers on nytimes.com, Morris discovered that subjects were more likely to believe a statement when it was written in Baskerville than when it was written in Computer Modern, Georgia, Helvetica, Trebuchet, or Comic Sans (further evidence that publishing ground breaking science in the voice of a cartoon dog was a bad idea CERN!).

Errol discusses the power of seeing his findings in print with with FastCo. You can read the full article (and see some of Pentagrams visualised outcomes here).

The results of Morris's experiment were published online in a two-part essay called Hear, All Ye People; Hearken, O Earth! and have now been put into print, as the 44th edition of the Pentagram Papers.

The results of Morris's experiment were published online in a two-part essay called Hear, All Ye People; Hearken, O Earth! and have now been put into print, as the 44th edition of the Pentagram Papers.