I am a massive fan of TDF and am always pumped when I get an email update about their latest releases. Today I was doubly excited to see its a perverse reverse contrast face. Lumber Co. (designed by Drew Melton) represents all the best qualities and charm of a western slab-serif.

 

Lumber Co. is proud, rugged, playful and charming to use. It draws on a rich visual heritage without feeling dated due to subtle modern details. Includes special 'AND & THE' graphic glyphs located in the glyphs panel. Its exclusive to The Designers Foundry and its on sale right now with all four weights for $39.20