Designer and critic Bob Gill shares his thoughts on creative culture, collaboration, authenticity and authorship in contemporary design.
“Now for a designer to make a living, they have to do more than just know how to set some type because the client can do that. So what’s left? Well the most wonderful part is left, which is to discover how you say new things. I often talk about design as idea; I am not interested in design as layout – obviously I have to lay things out in order for them to be read – but it’s very low down on my priorities. I spend the majority of my time having an opinion and trying to invent an image that says that opinion like nobody’s ever said it before. That’s the fun of it.”
“Someone gets a job and they sit at their computer waiting for lightning to strike. The problem is that every image in their head, every idea in their head, every trick in their head has been put there by The Culture. There’s nothing original.”