Physically, we use our voice, facial expressions, gestures and posture to convey a wide range of emotional cues. Typefaces and the way they are used provide a similarly extensive emotional range visually. In Why Fonts Matter Sarah opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination.
I am super excited about. (So much so I am going to be celebrating with a glass of bubbles this evening and participating in a little TypeTasting to mark the launch)! If you want to raise a glass to Sarah take part in this little survey (you can drink anything while you do it, sparkling wine, a fizzy drink, beer or sparkling water are all very appropriate choices!). If you’re really keen you could also help to spread the word about the launch by posting your fizz (and/or type selection) on twitter or instagram with the hashtag #whyfontsmatter and @typetasting