Since 2009 I have dabbled with selling products as a sideline to my consulting services... I really like the model of having customers and sharing my self initiated work with an audience but marketing is something I have always struggled with - it is really far outside of my comfort zone.
I started printing for pleasure as a kind of ink therapy antidote to long days spent at a mac. Each time I have produced prints for sale I lost some of the joy in printing. This is for a whole number of reasons but one of the primary reason is; to sell a your work you have to see it as a valuable commodity and then confidently and comfortably articulate the value to others. So much of the self initiated work I make (particularly the letterpress work) is about the process not the product. Assigning value is difficult - but often necessary to make your practice sustainable. This is something many designers struggle with and lately I have been following a number of conversations on the tension between making and marketing within the design industry.
In this interview TypeThursday talk with Font Spring's Ethan Dunham about his insights to the type market and how type designers can better sell their work.