Lynn Giunta is a letterer who works in Hallmark's creative studio. She was recently engaged to create a new identity for the Think.Make.Share blog.

In this insightful post Lynn introducing the project by sharing her iterative lettering process before handing over to the very talented Lila Symons who then details the process of translating Lynn's organic lettering into a fully functioning font called 'Maker'.

Congratulations to Lynn and Lila on a beautiful piece of work and also to Hallmark for so highly valuing type craftsmanship and documenting the process too!