One of my favourite London based foundries Fontsmith produced a typographic terms infographic. Like a type dictionary, the A-Z (or A-x as the resource ends with x-height!) expands on typographic anatomy, type classification, the jargon of contemporary type production and language of typesetting. It is an extensive resource.
When Tam from Fontsmith originally sent through the link I was about to jump on a plane to teach in New Zealand - I took a quick look and was immediately excited. Over the last ten days, I have been diving in and out of the tool and love how each term has the visual explanation and the expanded text to accompany for clarification of a terms definition.
This is a fantastic resource for design students and practitioners but also for clients (and agencies) commissioning typographic work. It helps to demystify the jargon and somewhat insular language we use in type - and translates into accessible everyday language.
Phil Garnham, Type Design Director at Fontsmith writes: 'As type designers, we can get immersed in an insular typographical bubble at times. It’s easy to forget that our language, the lingo, words and terms that we use to discuss, critique and refine our designs is under the constant pressure of discourse and scrutiny within, often redefining itself. We thought that it would be an interesting project to research and illustrate a few of the key words that we use everyday here in the Fontsmith studio, but then before we knew it we were up to nearly 80 terms! Unable to cut the list down we’ve prepared this infographic that lists all the vocabulary in one place. Our new typeface FS Aldrin is used on titles and description info. It’s technical and precise shapes seemed perfect for conveying all of the terms in a succinct but also amiable tone of voice…’
This marvelous resource is hosted on the Fontsmith site as an online resource you can filter by letter. Or available as a reference poster download