Innovation is challenging, particularly in this ideas-rich age where it can feel like everything has already been done! Very few creatives are ever woken up with a bolt of lightning in the middle of the night with their next big idea. Rather, we work through processes and strategies to think around an idea or problem in the search for abstract or lateral solutions.
Next month (on Saturday July the 22nd) I am facilitating a workshop at QUT tailored for anyone interested in design thinking, generating creative ideas, or branding. No prior experience required, and you don't need to think of yourself as a creative to generate creative ideas! This is a fun, interactive analogue (pencil and paper based) workshop where participants engage with creative thinking strategies to discover unique perspectives and generate fresh ideas.
In the morning session of the workshop, we explore where Ideas come, looking at different tools, strategies and techniques for generating concepts. As we navigate the different stages of the design process, we discus the risks and bravery required to innovate in our design outcomes and transcend visual clichés.
We then run through 8 guided concept development exercises (while eating sweets!) to start to explore brand attributes and visually represent different characteristics.
After we break for lunch, participants will work through the concept development phase of an identity (building on an idea from the morning session). As I share tips for drawing and customizing typographic forms, so each identity speaks in its own unique voice.
Before the workshop comes to a close participants will collaborate in teams to present, give and receive formative feedback on their ideas.
- a solid understanding of the design process
- techniques for creative problem solving and generating innovative and fresh ideas
- improved strategic thinking skills
- understanding brand attributes
- formulating a return brief to create or refine a brand vision
- practical typographic drawing skills as they apply to logotypes and identities
The Glasshouse (Z2)
Kelvin Grove QUT
Saturday 22 July
9.30am – 4pm