I have written about Alberto Romano's branding with type foundry previously. His model is to create distinct typefaces specially for identity applications... each Branding with Type style has enough character to carry a businesses personality and reflect their aspirations.

The typefaces are extended into broad font families which act to serve body copy, display and branding functions in a consistent manner. The latest two releases (BW Gradual & BW James) add to the diverse voices on offer from this growing foundry. (Alberto is constantly extending and improving the catalogue - with further updates set to be released this week to Bw Darius too).

 

Pure shapes and fast curves gracefully coexist within the letterforms of this versatile font family, instantly capturing the viewer’s attention when used in large point on displays, signage, and advertising layouts. Designed for the utmost flexibility, Bw Gradual also delivers a very comfortable and pleasant reading experience when used as body copy, thanks to the deep joins acting as ink traps. Its clean legibility in smaller point presents a distinctive option for engaging editorials, web content, and mobile applications.

 

This multi-purpose font family extends itself across eight weights that range from an exquisite Thin, where the ball terminals really stand apart and anchor the delicate line work to the composition, to a strong and powerful Black that will bring pure muscle to your designs. While the extreme weights are ideal for display purposes, the intermediate styles have been carefully crafted to perform well at medium and small sizes, providing a comfortable legibility in long paragraphs. On top of that, the eight upright styles are accompanied by matching true italics, drawn from scratch following the same design principles.

 

With more than 900 characters per style, and plenty of OpenType features like alternates, small caps, ligatures, old-style and lining figures (proportional and tabular), fractions and case-sensitive forms. Bw James comes equipped with plenty of OpenType features like alternates, small caps, ligatures, old-style and lining figures (proportional and tabular), fractions and case-sensitive forms.

Like all Branding with Type fonts, Bw James is fully loaded with diacritics supporting all European Latin languages (and a few others), offering a rich palette for any project where a friendly tone of voice is required.

Check these great new fonts out for yourself at https://brandingwithtype.com/ (they have demo versions available to test and pitch to your clients) and do yourself a favour by signing up for the Bw mailing list to stay up-to-date with their catalogue.