The PVS [Pre-Vinylite Society] Journal is a unique publication featuring essays, stories, interviews, and inspirations on commercial art and its contexts.” The idea for a print magazine came from PVS love of tangible objects and a desire to explore the contexts of sign painting and other applied arts. As practitioners and enthusiasts of hand painted signs, it made sense to celebrate their many contexts with a beautifully printed magazine that showcases the artistry inherent in this field.