For Verònica Fuerte, Hey’s founder and creative director, the concept of publishing a book of her studio’s output “wasn’t something I had ever thought about before,” she tells It’s Nice That. Verònica feels that all of the projects the studio have completed in the past 11 years, both the “failures and successes”, are significant for the studio and for people to discover in the book too. “They all had some value, something learnt, however insignificant it seemed at the time.”