Artist, Illustrator and Letterer Judith Mayer is one of the contributing artists to Avondale Type Company's Artist series. The ATC Artist Series III is an illustrated exploration of the alphabet, highlighting illustrators and designers from around the world with alphabetic type specimen posters.
Now in its third year, the artist series boasts over 50 of the worlds leading illustrators from over 15 countries.
The premise is simple, an artist takes two letters, one symbol and the ATC logo and interprets it, using one ATC typeface, in any way they see fit. Outside of these guidelines, the interpretation is entirely up to the artist.
Judith chose the typeface ATC Harris, "because I was charmed by the two-storey lowercase g and the ampersand. The monospacing meant that normally narrow characters like the lowercase t are wide in order to fill the space."
Using the g, &, t - and ATC logo, Judith exploded the regularity of the typefaces monospaced constraints.
Judith writes "My design started with creating a feeling of a three-dimensional space, but then I explored how highlight and shadow can inform (or confuse) the viewer about space. I replaced light where dark might be in some areas. Flatness and depth are competing with each other. Inspired by psychedelic posters, I used a lot of colors with similar intensity next to each other. I titled this series Typedelic."
When I first saw these letterforms in my inbox I immediately thought of a maze, and the woozy disorinetation of being lost in an Escher like space.
Judith writes "After I completed the designs I realized they reminded me a little bit of pinball machines!"
Judith is the Professional Programs Director for Society of Typographic Arts; she has 25 years of experience as a creative.