NM type, were engaged by design agency A+X to create custom fonts for the RFSU (Swedish Association for Sexuality Education) identity modernisation. RFSU wanted a modern and bold font that stood out so that the messages communicated by the organization had the
power to reach their audience.
The fonts are striking and bold - they celebrate diversity - the curved lines give a soft expression. The letters are large and clear but also narrow to accommodate more letters per row. RFSU headline is designed for use in headings and large text on eg. posters, signs and digital channels. The font is designed with a clear purpose: getting attention!