Designed by children’s book illustrator Warren Chappell in 1938 Lydian is a “humanist” sans-serif typeface. It has crisp, knife-cut-looking edges and gives the impression of being written by a human hand. Jason Heuer, attributes the font’s resurgence to “The contemporary artisanal movement that has been happening for some time — from craft brewing, furniture making, and bee-keeping to hand lettering and printmaking — is a reaction to the digitized world we see every day. I think consumers yearn for something visceral, sincere, and authentic.”