I really liked her approach of designing for a specific piece of text so you could consider how aesthetic decisions affect the function and tone of the content as well as measure how it changes the readers experience.
Victoria used The Empathy Exams by Leslie Jamison, as her muse. "I wondered what it’d be like to draw a face for that essay—something rounded in most places and unapologetically cutting in others, like the way the lowercase curves are big and soft but the italic forms corners to kick out every exit stroke leaving a subtle peppering of sharp points" says Victoria.
The result is a highly functional text face, with beautiful rhythm and texture, it maintains a high degree of readability at small sizes and is still full of character. I am particularly excited about Embury (the italics are exceptional!) and I hope to use the family in the next iteration of Typographher.com. Check out (and buy!) this well considered face for yourself here.