Established in 1925 - The New Yorker is a weekly magazine offering a signature mix of reporting and commentary on politics, international affairs, popular culture and the arts, science and technology, and business, along with fiction, poetry, humour, and cartoons. 

The New Yorker has a proud visual tradition, with an iconic typographic language so it was really fascinating to hear the new yorker's creative director Nicholas Blechman discuss the history of The New Yorker magazine’s typography in this video (sorry I don't normally share facebook links but couldn't find the video hosted elsewhere).


Rea Irvin, the magazine's founding art director, was typographically inspired by the wood cut (and engraved) illustrations in a 1915 book named Journeys to Bagdad and reached out to its artist, etcher Allen Lewis, to create an entire alphabet of the woodcut type. Lewis turned down the job so Irvin designed the typeface himself, which became known simply as Irvin.

Irvin adopts all the charm of the original woodcut style, I love the whimsical ligatures and contextual pairings.

After watching the videos I was curious to know more about the 2013 re design (as am a fan of House industries and Ben Keil's work) the redesign ensured the stylistic characteristics of Irvin worked at multiple sizes in both print and digital mediums.

There is a great write up on the process (and the introduction of Christian Schwartz's Neutraface into the New Yorker palette) in this Gizmodo article.