Book designer Daniel Benneworth-Gray on living, breathing, shopping, reading all things design, being an incredibly dull dinner party guest and dreaming of being a viking. “Being a designer is enjoyable and challenging, and so what if it clutters up other bits of my life? There’s nothing wrong with a bit of clutter – that’s just elements on a page, waiting for order.”
Radical ideas for winning customers and making money in a crowded marketplace. Jess McCarty shares a simple way for type designers and font developers to dramatically increase revenue and market reach, all without spending a penny on advertising, marketing or gimmicks. This talk will explain what the most successful techniques for typographic prosperity “look” like in theory and practice.
When a display face is redesigned for smaller sizes, its thin strokes are thickened, its gestures are amplified, its proportions are adjusted to favor small shapes (the entire lowercase usually gets substantially bigger), and additional white space is added wherever it can help relieve congestion: counters are enlarged, apertures opened, and inter-character fit is loosened. The net effect of these changes is an overall widening of letterforms as they get smaller, as a quick comparison of related text and display faces will confirm.
Phase features a new typeface by the designer which can react to either a manual slider or sound, with web development by Florian Zia. Depending on your choice of typographic manipulation, characteristics of Elias’ typeface will grow thicker or thinner, morphing from the readable into the decorative, or vice versa.
More on the Thickness Illusion and two psychophysical experiments that investigate a visual illusion that is considered common knowledge among type designers, but has never been studied scientifically. Specifically, the thickness of a horizontal line is overestimated in relation to that of a vertical line.
Designworks undertook a studio project Pepeha.nz – a website to help all New Zealanders introduce themselves in Te Reo Māori. ‘The Pepeha typeface is reminiscent of the land, the culture, the people and generations that have gone before us, both modern and timeless. Limiting the use of straight lines meant we were creating something that felt like each glyph was carved from the land itself. Something natural and formed organically.’
James Edmonson of OhNo TypeCo’s latest article talks about the business of starting out in the type design business and the shortcomings of his debut typeface. “I was too excited, eager, and inexperienced to care. Obviously, one cannot see the things one cannot see, but slowly, mistakes born of naivety began to show their ugly faces one by one.”