The baseline is one of the foundations of legibility, allowing letters to be read in a flowing fashion along a horizontal line our minds construct. So how did type foundries keep a consistent baseline? They did not. At least for most of the first four and a half centuries of printing before industrial scale had fully set in and before standardization became keenly important as an element of efficiency and productivity. Read this fascinating article from Glenn Fleishman for more.

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AuthorNicole Phillips
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AuthorNicole Phillips

“I’m very fond of visual contemporary culture but always try to avoid trend,” explains graphic designer Matthieu Becker. With a particular interest in book design, the Paris-based graphic designer works mainly with artists, publishers and cultural institutions. Matthieu recalls how he “learned how to read forms and then how to add context to them”. In turn, this allows him to create a design language that is relevant and appropriate to the cause.

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AuthorNicole Phillips

Pedro Arillia wrote this insightful article on using the right symbols in the right place: “We savour the silent sonority of words, the intimate rhythm of a sentence, the vibrant materialisation of language in black and white, and the stimulating arrangement of plumb soldiers. We both (you and me) are devoted lovers of the written word; and between us (you — the reader, and me — the writer) there is a vital link called typography

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AuthorNicole Phillips
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AuthorNicole Phillips
CategoriesTYPOGRAPHY
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AuthorNicole Phillips
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AuthorNicole Phillips