Trick question: Is it easier to remember a new fact if it appears in normal type, like this, or in big, bold letters, like this? The answer is neither. Font size has no effect on memory, even though most people assume that bigger is better. But font style does. Check out his fascinating article from the New York Times on the persuasiveness of type

Creating a compelling and memorable story is at the heart of both great writing and great design. It is time for us to use book typography to craft meaning in collaboration with writers... I wrote this article as an excerpt from my ongoing research on the role of contemporary book designers and their approaches to typesetting, for the ABDA

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AuthorNicole Phillips

I bought a copy of Um Poema Errante / A Wandering Poem, late last year and have been keen to interview Angharad Hengyu Owen (the designer) and Christian Marques (poet) since, as it is breathtakingly beautiful and brave in it's experimentation. Its Nice that beat me to it publishing a profile on the collaboration and resulting book.

Emily Gosling investigates different styles of typography in tattoos "while a picture is said to speak a thousand words, sometimes words are exactly what people want on their skin, and so typography and tattooing are disciplines more interlinked than ever."

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AuthorNicole Phillips