Vernacular lettering can provide spirited inspiration for type, but learning how to distinguish the usable from the unusable elements is an important prerequisite. We will look carefully at key differences between lettering and typography, considering both formal and informal traits.
Students will be shown examples of painted lettering, drawn lettering, and cutout lettering from the realm of signage. Students are also urged to bring images of vernacular lettering they have photographed or found.
John will show workshop students how to interpret the "charming" naïveté they perceive in home made letters or nonprofessional painted signage, and then demonstrate how to draw from their impressions any stuff that's worth saving. That stuff, which we call "raw material," can be readily applied either in type design & graphic design if it is utilized with discretion.