San Francisco: Tailored Typography

Many typefaces available to us today are not stand-alone designs, but were introduced as inventive solutions to very specific problems of type manufacture, typesetting restrictions, or printing issues. As those designs become part of the overall typographic landscape, it’s easy to forget how closely connected they are to the original problem, or how much potential there may be to explore solutions to a new problem. Looking at some now-classic typefaces, we’ll see how they turned out the way they did, and hopefully encourage some fresh responses to newer challenges.

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