Anyone can create a wordmark by merely selecting a font. But designing it from scratch provides it with its own typographic DNA and makes something more valuable that allows the client to claim ownership. This workshop is about that DNA, the visual properties and the logic that goes into creating a unique typographic symbol. Particular attention is given to defining and developing an interrelated system of expression and character. Other challenges include: clarity of ideas, optical issues, proportions, rhythm and form integrity, as well as the translation of the vibrancy and energy in original sketches. Although the workshop begins with the use of thoroughly conventional sketching tools, it ends in the digital realm. Therefore, participants need computer proficiency and well developed Bezier-vector drafting skills.